New Asian live dealer agreement for 888.com

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ENTERASIA AND 888.COM IN ASIAN DEAL

Live casino service will be main thrust

The Gibraltar-based online gambling group 888.com has signed a partnership agreement with Entertasia, a fast growing provider of gaming solutions for Asian operators. The deal will see the development of a live dealer online casino service across Asia.

Under the terms of the agreement, a Philippines based operating company will manage operations for the live casino, while 888 will leverage its robust multi-channel marketing abilities to acquire new customers in the region.

The agreement includes the provision of an Asian-focused sportsbook product in partnership with E-Sky, a specialised Asian sportsbook, and 888 plans to launch the new service in multiple Asian territories and languages in Q1 2008.

By offering a gaming format with a proven widespread Asian appeal the partnership will provide an opportunity to expand penetration of the 888 brand into the Asia Pacific region, one of the fastest growing markets for online gaming.

Gigi Levy, CEO of 888, said: "We have been providing the very best in-class online gaming and excellent customer service for Asian customers at 888 for 10 years now. We are always looking to extend new innovative services to our customers and increasing our presence in Asia is one of our key strategic goals.

"We see Entertasia as the best partner to achieve this goal and exploit this exciting opportunity.'

Entertasia CEO Jason Chan commented: "Enterasia is one of the leading gaming solution providers in Asia because we
understand exactly what Asian customers want. 888 have chosen three of our most innovative products and we look forward to helping them achieve significant success in Asia."
 

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