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Monster progressive re-branded

Discussion in 'Casino Industry Discussion' started by jetset, Sep 15, 2007.

    Sep 15, 2007
  1. jetset

    jetset Ueber Meister CAG

    Occupation:
    Senior Partner, InfoPowa News Service
    Location:
    Earth
    VERIDIGM RE-BRANDS MONSTER PROGRESSIVE

    Megaz Mania makes its debut

    The online gambling progressive game 'Megaz Bucks' has been re-branded Megaz Mania by Dublin-based developers Veridigm Inc, which has additionally launched a bingo offering. The company claims that the new branding more accurately reflects the global popularity of the game.

    Veridigm boasts that Megaz Mania is the largest progressive jackpot game to ever be offered on the Internet, starting at US$ 5 million. The proprietary software that powers the game allows operators to offer not only cash jackpots, but prizes of all types and size, a unique play-off format and an increased number of winners.

    The company also announced the availability of bingo in its games inventory.

    "Over the past three months, Veridigm's leadership has implemented and directed a hugely aggressive branding and acquisition strategy in an effort to establish brand recognition, customer loyalty and leadership in the online gaming software market," company manager Alise Mills says. "The re-branding of our largest progressive online slot game -- 'Megaz Mania' is a part of this positioning strategy."

    Mills claims that Veridigm intends to move forward with planned acquisitions of leading online companies going forward. "These acquisitions will work to effectively grow our business, offering Veridigm new avenues for business development, branding, marketing and strategic partnerships," she says, adding that revenues will increase dramatically upon approval and implementation of the acquisitions and the launch of new services.

    The Veridigm brand itself is in the process of change - its new official name will soon change to Magnus Entertainment Group, operating through three wholly owned subsidiaries: Magnus Marketing Systems, Magnus Gaming Technologies Ltd and Magnus Showbiz (see previous InfoPowa report). The company recently relocated to Ireland from Pacific Palisades, California and signed a master licensing agreement with Cannes Games.
     

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