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European survey

Discussion in 'Casinomeister's Poker Room' started by jetset, Feb 9, 2007.

    Feb 9, 2007
  1. jetset

    jetset Ueber Meister CAG

    Senior Partner, InfoPowa News Service

    Jupiter Research commissioned by Everest Poker studied poker player attitudes in six European nations

    The Everest Poker commissioned Jupiter Research project to conduct a Pan-European survey identifying the demographic and behavioural characteristics of the poker playing community in Europe has produced some interesting results. Nearly 2 000 consumers in France, Germany, Netherlands, Sweden, Spain and Italy completed the survey online which is the first poker-specific survey on European players to be published.

    According to Jupiter, European poker players are male, aged 25 to 34 years and earn less than Euro 35 000 a year. Poker remains a predominantly male game, particularly in southern European countries. On average, over 70 percent of all online and offline European poker players surveyed were male and in Spain and Italy, over 80 percent of poker players were male. Other countries surveyed have greater female representation such as France (34 percent were female players) and Germany (31 percent).

    Over 30 percent of all the poker players surveyed were between the ages of 25 to 34 and this reflects a general trend in most European countries such as France (34 percent), Italy (35 percent), Sweden (33 percent) and Spain (31 percent).

    The exception to the rule is Germany whose poker players are older with 32 percent between the ages of 35 and 44. Interestingly, an average of 10 percent of all poker players were over 55, with the exception of Italy which has 15 percent of its player base in the over 55 age range.

    According to the Everest Poker / Jupiter Research survey, the average household income of European poker players is below Euro 35 000 per year. This was true for all countries surveyed, in particular Spain where 51 percent of online poker players earn less than Euro 35 000 a year. In Sweden, 39 percent of online poker players earn less than 324 000 Kronas annually.

    The industries in which the poker players work vary between each country. 7 percent of French respondents work in the Professional and Consulting industry, while just under 7 percent of Dutch poker players work in Education. 18 percent of the Swedish poker players also work in Education, and 11 percent of the Spanish players work in the travel, recreation and hospitality sector. 5 percent of Italian poker players surveyed work in Retail.

    European consumers play poker online four times a month on average and are driven by the fun aspect of poker. 40 percent play poker on a weekly basis with evenings and weekends being the most popular times to play.

    The fun aspect of online poker is the first reason given by most respondents for playing online poker. An average of 75 percent play poker because it is a fun game with over 80 percent of French, Swedish and German players confirming this.

    Many markets such as Germany (47 percent), Italy (46 pecent) and Sweden (49 percent) stated the accessibility of poker rooms as one of the main reasons to play. Other drivers of online poker play were the ability to play against others across the internet and the possibility of improving their poker skills through competitive play, which was a particularly attractive feature for Swedish players (38 percent). Approximately 28 percent stated that they play poker online to make money.

    Respondents were also asked to assess their online poker playing skills during the survey. Dutch and German players were modest with over 20 percent believing they have below average poker skills compared to players in other European countries. 8 percent of respondents from each country considered their poker skills to be above average, with the exception of Swedish players, 11 percent of whom consider their skills to be better than in other countries.

    Swedish players also believe they are passive players as do French players. Spanish and Italian players both claim to be rather loose in their online poker play.

    Everest claims to be one of the top three most popular poker sites in Europe and boasts a record 31 992 players playing simultaneously on January 15th 2007.

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