Hi Col,
I cannot say I´ve approved any such marketing, however, in this case, Facebook doesn't allow such direct marketing content and any related accounts should be closed down if facebook handles this correctly.
On another note, UK legislation is only related to UK related sites. As Facebook is international, it´s a thin line, but the actual FB group or similar needs to imply they are aiming for UK users for the legislation to take force.
I will regardless look further into this, as Facebook shouldn't allow such direct marketing.
As for the spelling, If I would check the spelling of all our affiliate marketing content, I would need a crew of 10 people

But most definitely they mean favorites.
Hope my reply shed a little light.