From ASA guidance specifically for gambling:-
Now, a 6x cap on withdrawals of winnings is clearly a "significant condition likely to affect a consumer's decision to participate in the promotion", yet it isn't mentioned whatsoever in the TV ad, although other terms such as a 25x WR are deemed suitable for mention.
The "one click away" is also violated for this 6x restriction because it is a further click away than the specific bonus terms for the SUB, which themselves need to be clicked through to from the casino's website.
These standards are even more thorough that I had expected, they require viewers of the adverts to be treated as though they know nothing at all about what bonuses are and how they work.
The "....must be shown in the ad itself" standard for the most significant restrictions shows that as far as UK law is concerned, it is NOT enough merely to have such terms listed under "general terms and conditions" and expect players to read them all or suffer the consequences.
I don't expect the ASA to rule on the validity of the term itself, but they are likely to require the ad to be altered such that "maximum of 6x deposited amount may be withdrawn" is added to the text displayed during the ad that presently only stipulates things like the 25x WR. This would apply to ALL ads that are directed into the UK market.
