Something that struck me reading the CM BBS is the names that casino's use. I mean, i'm sure a lot of them are thought out and planned carefully, but in an industry where the good operators can so easily be tarnishd, i'm surprised that so many follow the "Vegas" tradition of using "themed" names. I'm sure that works well for a land casino in Vegas but i also feel that (and i've not been to Vegas so i can't be sure) if you are in Vegas and relatively new to gambling, you wouldn't search out a name you knew. You'd more often just go into the nearest one that "looked good" or popular...yes?
More often than not, when you are searching for a casino online, you'll be picking from a list of names right? So why do some online casinos give themselves names that just sound so dodgy? They may be fine operators - but if i were new to this and i saw Shark Casino or Grand Hotel, which one are you going to choose? The one that inspires familiarity or oozes class right?
Opinions on operations aside, i think personally "Windows Casino" is much more cleverly named for a new audience than say "Lucky Nugget".
Then of course there's the "brand" names like Will Hill etc who have a distinct advantage. I'm sure many of the casinos have Land based counterparts that holds the same sway in the US.
Anyway...my point is, I'm sure (for US citizens in particular) familiarity with the Vegas/Atlantic City traditions and conventions means this works in reverse but for an "online" audience, wouldn't names like "Royal London" or "Queens Club" be more likely to get the new players from a list of options?
If you were opening a new casino, how would you go about naming it?
More often than not, when you are searching for a casino online, you'll be picking from a list of names right? So why do some online casinos give themselves names that just sound so dodgy? They may be fine operators - but if i were new to this and i saw Shark Casino or Grand Hotel, which one are you going to choose? The one that inspires familiarity or oozes class right?
Opinions on operations aside, i think personally "Windows Casino" is much more cleverly named for a new audience than say "Lucky Nugget".
Then of course there's the "brand" names like Will Hill etc who have a distinct advantage. I'm sure many of the casinos have Land based counterparts that holds the same sway in the US.
Anyway...my point is, I'm sure (for US citizens in particular) familiarity with the Vegas/Atlantic City traditions and conventions means this works in reverse but for an "online" audience, wouldn't names like "Royal London" or "Queens Club" be more likely to get the new players from a list of options?
If you were opening a new casino, how would you go about naming it?
