Hey guys. Today I've found an article that touches upon data protection and personalization in the gambling industry. Here is a quote I liked:
"Gaming operators are walking a knife edge" while balancing between increased focus on privacy and individual manner of promoting their services to customers.
More:
And now a question to players: would you trade more of your private information for a more personalized gaming experience? Yes?No?Why?
The article outlines player's behavior when it comes to data privacy: customers are aimed at services that provide transparent data usage and storage.72% of people will stop engaging with a company completely if they have concerns over data collection, while also saying that 76% of players prefer hyper-personalisation over mass marketing techniques.
"Gaming operators are walking a knife edge" while balancing between increased focus on privacy and individual manner of promoting their services to customers.
More:
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And now a question to players: would you trade more of your private information for a more personalized gaming experience? Yes?No?Why?