It's not just slots which have got worse to the point of complete boredom, but the general customer support offered by pretty much all UK licensed brands. There really isn't one which truly stands out anymore, there always seems to be at least one major issue with all of them. The staff who respond to emails & live chat are completely robotic, there's a lack of personality, understanding and compassion. They are completely fixated & obsessed with terms and conditions, rules and regulations. They never apologise or want to listen to feedback to improve. Management are nowhere to be seen nor interested in engaging with players. They have this entitled attitude and tend to look down at players rather than understand we're keeping these people in jobs, they need to be fully trained on the importance of customer service.
They don't care about losing players, they don't question why people are so often resorting to time-outs, self exclusion and Gamstop but merely assume everyone has a gambling problem when in fact they're fed up with piss-poor service, technical issues, poorly paying slots/or triggering features, issues with deposits/withdrawals.. Funny isn't it that 99% of brands never question why you're taking a break or closing an account, but accuse you of having a gambling addiction. I mean if I owned a casino and suddenly seen account closures are 50% up on last month, I would want to know what's happening and why! Maybe just maybe they have a rogue member of staff or a game has a malfunction and isn't triggering bonuses, or that players cannot reach customer support after 8pm etc etc. Each time a player self excludes/time-out I would ask them to complete a short survey, if it's not linked to a gambling problem a manager should intervene immediately and remedy/listen to the issues that player has to avoid losing them forever.
I'm also sick to the back teeth of seeing so many white hat gambling websites, Leo Gaming Plc, Skill on Net, L & L etc. No brand should be able to have more than say 3 websites, I would like to start seeing more independent casinos online rather than these huge groups which have dominated things for to long. Either way gambling online/offline will soon become near impossible with whats coming with CDBC/Digital ID/Social Credit Score etc. So I guess we just need to suck things up for the short amount of time we have left.
To conclude they're all just clones of each other and the majority of players are well & truly fed up with all of them and they seem to get away with treating people like shite day in / day out.