will see celebrities who appear to be under 25, animated characters, licensed film & tv characters and sport stars banned from advertising the ads from April 1.
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He’s actually a fine artist and very underratedJustin Bieber
He’s actually a fine artist and very underrated
Team bieberNo my style of Music but feel free to be his fanboy
Team bieber
Yes, in Canada there is, and for smoking too. If you don't look 25 they will ask. Signs have to show that in all the stores too.Not wanting advertising that primarily targets children is understandable, but preventing anyone who even appears to be under 25 from appearing in an ad sounds pretty excessive/authoritarian. If it were 18 or the legal gambling age, then all right that makes some sense. But 25?
Is there a similar age restriction over there on alcohol advertisement? Not sure that whether that would be good either but just curious if they're consistent.
Not wanting advertising that primarily targets children is understandable, but preventing anyone who even appears to be under 25 from appearing in an ad sounds pretty excessive/authoritarian. If it were 18 or the legal gambling age, then all right that makes some sense. But 25?
Is there a similar age restriction over there on alcohol advertisement? Not sure that whether that would be good either but just curious if they're consistent.
Yes - in the UK most shops have a “challenge 25 policy” whereby anyone who looks under 25 is asked for ID to prove that they are over 18. At 37 I’ve been asked for ID when buying wine - I took it as a compliment!
Cheeky!I would take it they were either blind or ripping the piss
Not wanting advertising that primarily targets children is understandable, but preventing anyone who even appears to be under 25 from appearing in an ad sounds pretty excessive/authoritarian. If it were 18 or the legal gambling age, then all right that makes some sense. But 25?
Is there a similar age restriction over there on alcohol advertisement? Not sure that whether that would be good either but just curious if they're consistent.
Gambling advertising needs to go the same way as tobacco especially in these lean times most have cut freebies yet they still manage to spend money on prime time TV /billboards advertising..
Just had this from one affiliate group:
(UK) New guidance on advertising: protecting children and young people - in force from 1st April 2019 Posted on: Feb 14 2019
The new guidance on advertising released by CAP UK and by The Advertising Standards Agency (ASA) being enforced from April 1st 2019.
For xxxxxxxxx to remain compliant, we require affiliates to make sure that if they use social media such as Facebook, Twitter, Instagram etc
n the UK – that its feeds are not being viewed by children and young people of under 18 years. We expect you as an affiliate to use the platform
tools available to you, to restrict under 18s’ from accessing your social media content.
If this is not possible, or you cannot guarantee that children and under 18´s are not able to view your content, we expect all UK facing content on
social platforms to be removed. As an affiliate, it is your responsibility as our marketing partner to help us make sure that you comply with CAP
UK´s Gambling specific guidance and codes of practice. The latest version of CAP can be found here:
drive.google.com/drive/folders/1PHfSW6UyRxdWMpWTjQgCuZy7gqw1em7N?usp=sharing
Also, make sure your content has no specific appeal to children and references to youth culture.
Streamers (Twitch) / Influencers
It is very important that you are aware of your audience data such as age breakdown and that your follower-base is not predominantly under 18 and does not comprise more than 25% of the audience. If you wish to continue streaming for xxxxx as a brand in the future, we would need this information from you and confirmed as accurate as soon as possible. Please confirm this with your account manager as to exactly what we require.
Thank you!
So how does a streamer know if no more than 25% of viewers are under 18? Surely it should be none!
i also think that the whole advertising strategy should be looked at. i mean and please correct me if im wrong. but i would see it as someone has a problem if they need to play roulette waiting for the bus or train rather than 'light entertainment'.
Well one way to make certain is that you make all your content viewable to adults only on Youtube and Twitch through the account settings. At least you can demonstrate to you target adults only.
Not sure how this works with Twitter though.
That possibly won't be enough, Facebook/Twitter age gate isn't deemed sufficient for certain types of gambling advertising, so I very much doubt youtube would be either. Not exactly sure how you would ensure that, especially from an affiliate perspective, but thats how it is. Had a disagreement with GUTS about this not that long ago.
If you set your Youtube account to "age restricted" it prevents the videos them being found if not logged in. An account has to be created and the user has to confirm they are over 18 years of age before they can view the videos.
It at least demonstrates you are not targeting non adults. What else can you do to prevent children seeing them?
I understand you run an affiliate website yourself? How do you prevent non adults accessing it?
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As I said, I don't know what you can do. It's not about affiliate websites though, its about social media, age gates don't work as there is no additional checks other than 'click here to say you are over 18'. I'll see if I can dig the link out for the children's characters stuff.