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Irresponsible marketing - bad form EGO

Discussion in 'Affiliate Issues' started by conker, Oct 13, 2015.

    Oct 13, 2015
  1. conker

    conker Senior Member CAG MM webmeister

    Occupation:
    Marketer
    Location:
    UK
    Received this image in an email today from affiliate program EGO (will leave the name of their casinos out, but you can easily work it out).

    Irresponsible marketing - bad form EGO: ego.png,Oct 13, 2015

    I know this is a tongue in cheek joke, using a Halloween pun, but its not very clever. As an affiliate I certainly don't have any interest in bleeding players dry and I really hope that EGO are acting responsibly with their players.
     
    11 people like this.
  2. Oct 13, 2015
  3. dunover

    dunover Unofficial T&C's Editor Staff Member CAG PABnononaccred PABnonaccred PABinit mm3 webmeister

    Occupation:
    International Money Launderer
    Location:
    the bus shelter, opposite GCHQ Benhall
    All slots in the long term will 'bleed players dry' :D
     
  4. Oct 13, 2015
  5. Tirilej

    Tirilej Still a Lady CAG

    Occupation:
    Breathing
    Location:
    Sweden
    Thanks Conker for telling us what promotion NOT to take part in :p

    I'm not that surprised though. Slots Magic and Red Kings are great in sending tons of emails all the time...
     
  6. Oct 13, 2015
  7. Simmo!

    Simmo! Moderator Staff Member

    Occupation:
    Web Dev.
    Location:
    England
    I think in some other trades they'd call that "dropping a Ratner"!
     
    1 person likes this.
  8. Oct 14, 2015
  9. incrediblestuff

    incrediblestuff SearchingForTheHolyGrail! CAG webmeister

    Occupation:
    Currently: Self employed, Previously: Manager
    Location:
    Mostly the Netherlands
    Well.. i am no typical affiliate, not in it for the money etc, (luckily, cause i sure aint making any :p) but i had a big chuckle when i just read that :lolup:

    Really what are they thinking...:laugh:
     
    1 person likes this.
  10. Oct 14, 2015
  11. tomgalanis

    tomgalanis Casino Rep for Accredited Casino

    Occupation:
    Director, GameOn
    Location:
    Kent, United Kingdom
    Just seen another affiliate program fail. Banc de Binary are celebrating their partnership with Liverpool FC by bringing Dietmar Hamann to the Berlin Affiliate Conference.

    Thumbs up for pulling off that partnership, MASSIVE thumbs down for failing to recognise that, whilst being German, Hamann may not be the best fella to promote gambling in Berlin... he is a (recovered?) addict.

    Dina Nashef, Head of Affiliation at Banc De Binary said, “We are particularly excited about BAC this year with the commencement of our partnership with Liverpool Football Club. We’re delighted and proud to be associated with the club, and we’re grateful to have the opportunity to welcome legendary player Didi Hamann to our booth, showcasing why LFC and BDB are such natural, likeminded partners.”

    Likeminded indeed. Plonkers.

    #FAIL
     
    2 people like this.
  12. Oct 14, 2015
  13. Simmo!

    Simmo! Moderator Staff Member

    Occupation:
    Web Dev.
    Location:
    England
    What with "SkyFail" as well... fun times!
     
    1 person likes this.
  14. Oct 14, 2015
  15. Casinomeister

    Casinomeister Forum Cheermeister Staff Member

    Occupation:
    Homemaker
    Location:
    Bierland
    Irresponsible marketing - bad form EGO: double_facepalm_by_patchy684-d3cy054.png,Oct 14, 2015
     
    2 people like this.
  16. Oct 15, 2015
  17. Krystal_EGO

    Krystal_EGO Official Rep: SlotsMagic, PlayOJO and DrueckGlueck

    Occupation:
    Affiliate Manager -EGO ( EGamingOnline)
    Location:
    Cyprus
    I spoke with the EGO Marketing team and they asked me to post the following.

    ''We are very sorry if we offended anyone with the wording on the affiliate mailer that was sent out today.
    We used the pun on the 'blood sucking'' content of the slot because we thought it was a bit funny , tongue in cheek and to get a reaction from our B2B customers.
    Please dont let this distract you from participating in this great promotion from Netent which has a huge amount of cash to be won. !
    Sincere apologies''


    Krystal
     
    4 people like this.

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