I am not a casino marketing expert, but strongly connected to other business processes, and something happened to me which I did not understand at all.
I recently got a promotional email from an accredited casino about x free spins (5<x<30 ) on a new slot. I haven't played there a while, so I downloaded the client and opened up the game, and found that the spins were set up as 1 line selected, 0.01c/line (total bet 0.01, so x free spins worth 0.01*x). That was a relatively high variance slot, so I was not surprised that all x spins went without a single win.
Does this make any sense from a business point of view? Does such a promotion bring back a customer, or impress an active customer? Does a customer really want to play a new game after such an introduction? I have the feeling that a promotion like that makes more harm than good, but I am not so much deep in the casino industry, and there might be reasons I am not aware of.
Please share your opinion, as a player or as a casino representative, I am really interested and would like to learn. Or just add a comment, what do you think.
I recently got a promotional email from an accredited casino about x free spins (5<x<30 ) on a new slot. I haven't played there a while, so I downloaded the client and opened up the game, and found that the spins were set up as 1 line selected, 0.01c/line (total bet 0.01, so x free spins worth 0.01*x). That was a relatively high variance slot, so I was not surprised that all x spins went without a single win.
Does this make any sense from a business point of view? Does such a promotion bring back a customer, or impress an active customer? Does a customer really want to play a new game after such an introduction? I have the feeling that a promotion like that makes more harm than good, but I am not so much deep in the casino industry, and there might be reasons I am not aware of.
Please share your opinion, as a player or as a casino representative, I am really interested and would like to learn. Or just add a comment, what do you think.
Last edited: