What's changed with nofollow?
Wednesday September 9, 2009
Back in 2005, Google announced that when a link has a nofollow attribute on it (rel="nofollow") "those links won't get any credit when we rank websites in our search results."
Then in June of 2009, Google implied that the use of nofollow on links was not being as severely penalized as before. According to SearchEngineWatch.com: "Basically, using nofollow will still prevent PageRank from passing from the linking page through the nofollowed link. But that PageRank is no longer "saved" to be used by other links on the page. It just "evaporates," according to Cutts."
Ultimately, it means that while links marked with rel="nofollow" won't get a PageRank bonus from Google, they might still follow the links and the negative impact of the nofollow is lessened.
Wednesday September 9, 2009
Back in 2005, Google announced that when a link has a nofollow attribute on it (rel="nofollow") "those links won't get any credit when we rank websites in our search results."
Then in June of 2009, Google implied that the use of nofollow on links was not being as severely penalized as before. According to SearchEngineWatch.com: "Basically, using nofollow will still prevent PageRank from passing from the linking page through the nofollowed link. But that PageRank is no longer "saved" to be used by other links on the page. It just "evaporates," according to Cutts."
Ultimately, it means that while links marked with rel="nofollow" won't get a PageRank bonus from Google, they might still follow the links and the negative impact of the nofollow is lessened.
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