Burger King or McDonald's?

[Satya]

<div class="bbWrapper">I have come across an interesting article by Patricio Robles - <br /> <i>Link Removed (invalid URL)</i><br /> <br /> Summary of the article - <br /> <i><br /> Which fast food megabrand has the best marketing: Burger King or McDonald&#039;s?<br /> <br /> Chances are if you&#039;re a member of the marketer&#039;s club, you&#039;re going to choose Burger King.<br /> Burger King can boast off some widely talked-about online, viral marketing campaigns, like the Whopper Sacrifice Facebook application, the Subservient Chicken, Whopper Virgins and HaveItYourWay08. The company&#039;s latest SpongeBob television ad has got 500,000 views on YouTube. While McDonald&#039;s focused on positioning its food offerings to value-focused consumers hungry for a little bit of recession relief, Burger King stuck with its approach of targeting young males with sexy, quirky ads which created good publicity.<br /> Unfortunately in the revenue department McDonald&#039;s has gained while Burger King has floundered. Great companies are great because they adapt when times get tough; they&#039;re not great simply because they do well when times are good. Brands like Burger King need to be nimble in today&#039;s business environment if they&#039;re going to stay strong. That means recognizing changing consumer values and needs and re-evaluating target markets. By continuing to bet the farm on young males and ignoring the wisdom of selling value at a time when value is what most consumers are looking for, Burger King let its biggest competitor steal the show. <br /> The interesting thing about this, of course, is that Burger King has looked like the brand putting on the better show. It&#039;s a good reminder to all of us digital marketers, media pundits, social media experts and armchair critics that the entre with the most attractive presentation isn&#039;t always the tastiest.</i>.<br /> <br /> <br /> <b>This makes me think as operators, are we delivering enough value to our players? <br /> <br /> In your opinion, who do think are the Burger Kings and McDonalds of our industry? <br /> <br /> What sort of values propositions are the players looking from the current casino, poker, bingo offerings? <br /> <br /> Are the current offerings meeting the player expectations?<br /> </b><br /> <br /> Any feedback would be immensely helpful to all operators.<br /> <br /> Cheers,<br /> Satya</div>