Bringing in the female demographic

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FEMININE COOPERATION AT ULTIMATE POKER CHALLENGE


Tapping into the growing female online poker demographic

The organisers of the Ultimate Poker Challenge made a shrewd move this week in allying themselves with the growing womens poker demographic through a partnership with Women Poker Player Magazine.

The idea behind the association is to add a women's event to the third season of the Ultimate Poker Challenge scheduled to begin on February 9 next year at Binions, with a televised final table on the following day.

Buy-ins for the event are expected to be "moderate," and a significant feminine turnout is anticipated.
 
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