Unibet Casino Group Review

Item: Unibet Kindred
Author: Casinomeister

By Casinomeister, Last updated Jun 1, 2022

Verdict

The Unibet Casino Group is one of the most trusted gambling brands in the world. They serve millions of customers worldwide and offer everything from casino games and sports betting to poker and bingo.
We will look at who the Unibet Casino Group is and what online gambling brands they operate on this page.

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Complaints No Complaints

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Certified Yes

Publicly traded Yes

Company information Phone contact

Software

First impression

About and History

The Unibet Casino Group, now known as Kindred Group, is an online gambling operator responsible for nine different online gambling brands. It was founded in 1997, and one of its first significant breaks came in 2011 when they were awarded one of 48 licenses to operate in Denmark. A year later, the Unibet Casino Group acquired Bet24, a well-known Danish online sportsbook.
Until this point, Unibet Casino Group operated one of the world’s largest online poker sites. However, in 2013, they announced they were moving away from the MPN network. Instead, they would offer a standalone poker website. Shortly after, they signed a deal with Thunderkick. This made them one of the first online casinos to offer Thunderkick’s casino games.
In July 2015, Unibet Casino Group purchased StanJames.com, a leading bookmaker in the United Kingdom. It’s rumoured to have cost the Unibet Casino Group around £19 million for the purchase. In 2016, shareholders at Unibet Casino Group agreed to change the business’s name. It would now be called Kindred Group Plc. This rebranding was done to move away from the single Unibet brand and rather towards a multi-brand strategy.
Shortly after, the Kindred Group started to purchase other popular online gambling websites. They acquired 32Red PLC and, later, Maria Casino. Today, the Kindred Group is one of the largest online gambling companies in the world. They employ more than 2,300 members of staff and have offices in Australia, Belgium, Denmark, Estonia, France, Gibraltar, Guernsey, Italy, Malta, Sweden, and the United Kingdom.
Top Brands and Sites
Kindred Group operates some of the biggest and best online casinos globally. Below, we will look at some of their most well-known online gambling operations.

32Red Casino

32Red Casino was one of the most significant purchases by Kindred Group PLC. 32Red was already publicly-traded, and it was one of the world’s largest online casinos. Until a few years ago, Microgaming powered the online casino entirely.
However, the owners realized that this would have to change to compete with other online casinos. During the last five years, players have shifted away from wanting sites with games from one or two game developers to wanting all the software providers under the sun on offer.
As a result, 32Red Casino started to form partnerships with other brands like Big Time Gaming and NetEnt. 32Red Casino is well-known for its bonuses and promotions, and its unique £32 welcome bonus promotion is popular among players.
They were also well-known for fast withdrawals back in the day. Unfortunately, things appeared to slow down a bit, and lightning-fast withdrawals were no more. Still, the online casino continues to be popular, and it’s one of the Kindred Group’s most important assets.

Bingo.com

Bingo.com was acquired in 2014 by the then-Unibet Casino Group. Primarily targeting Nordic players, Bingo.com is a bingo website that allows players to enjoy a friendly and social online gambling experience.
In addition to a vast selection of bingo rooms, Bingo.com also offers casino games. These include video slots, live dealer games, casino table games, and scratch cards. It’s not particularly well-known among English-speaking players, but it’s a fairly big brand in Scandinavia.

Unibet Casino

Unibet Casino is the online gambling operator’s flagship brand. It has been running since 1997, and it’s known for being one of the world’s best sports betting websites. Unibet Casino also offers players poker, bingo, and casino gambling facilities. Their website is available in more than 20 languages, and they accept players from more than 100 countries.
One of the reasons why Unibet Casino is so famous is the vast number of betting markets it can offer. You can place bets on sporting events from all over the world — even small, local games! Their odds are also highly competitive, giving other industry giants like Bet365 and Betfair a run for their money.
When Unibet Casino started offering casino games, the site’s popularity increased even more. Super-fast cashouts, tons of games, and a wide variety of banking options ensure almost all players can feel at home here.
Throw in some generous bonuses and promotions (often free bets), and you can see why so many players choose to call Unibet Casino home. Today, Unibet Casino Group continues to grow, although its poker rooms aren’t as busy as they once were. Their sportsbook, however, is seeing record levels of success — especially as it starts to enter regulated online gambling markets in North America.

Vlad Casino

Vlad Casino was launched in February 2018. It was the first specialized online casino to enter the Romanian market, and the whole site is inspired heavily by Romanian culture (but in a modern, respectful way.)
Vlad Casino focuses on three main online gambling products; casino games, live dealer games, and bingo. Slot machines and casino table games are the most commonly-played asset, although the bingo facilities are growing in popularity.
This country-specific approach is something Kindred Group PLC has been looking at closely over the last few years. While they have their major sites — Unibet Casino and 32Red — that operate globally, they see benefits to operating niche sites on a country-by-country basis.
We’ll likely see more of these country-specific online casinos from the Kindred Group in the future. Not only do they serve the online gambling operator well, but players like them, too, due to the site’s personalized and homely look and feel.
Bonuses and promotions are often slightly more generous, too, as the casino isn’t spending much money on international marketing campaigns. (Domestic marketing campaigns are almost always more affordable.)