PR: NetEnt signs customer agreement with The Rank Group Plc

[Casinomeister]

NetEnt signs customer agreement with The Rank Group Plc

Tuesday, 21 June, 2016 - NetEnt, leading provider of digital casino solutions, has signed a customer agreement with The Rank Group Plc, one of the largest gaming companies in Europe with a strong market presence in the UK.

Today NetEnt announces another large customer agreement focusing on the regulated market in the UK, the largest online casino market in Europe. Under the terms of the agreement with Rank, NetEnt will deliver its online casino games to the Grosvenor Casinos (www.grosvenorcasinos.com) and Mecca (

You do not have permission to view link Log in or register now.

) brands. Grosvenor Casinos is the largest land-based casino operator in the UK and Mecca is one of the leading bingo operators in the country.

“I am delighted to enter into this partnership that will further drive growth for us in the important UK market. I am confident that we can support Rank in growing its digital business and that our award-winning games will be much appreciated by Rank’s customers”, says Enrico Bradamante, MD of NetEnt Malta Ltd and Chief of European Market Operations.

“We are thrilled to be adding NetEnt’s award-winning game content to our Grosvenor and Mecca online brands. NetEnt has a proven track record in the UK market and we look forward to extending our offering with games from its portfolio that we know will resonate well with our players”, says Ciara Nic Liam, Head of Casino and Games at Rank Digital.

For additional information please contact:
Enrico Bradamante, MD of NetEnt Malta Ltd and Chief of European Market
Operations, Phone: +356 79 676 868
enrico.bradamante@netent.com


Roland Glasfors, Investor Relations, NetEnt AB (publ)
Phone +46 760 024 863
roland.glasfors@netent.com


About NetEnt
NetEnt AB (publ) is a leading digital entertainment company, providing premium gaming solutions to the world’s most successful online casino operators. Since its inception in 1996, NetEnt has been a true pioneer in driving the market with thrilling games powered by a cutting-edge platform. NetEnt is committed to helping customers stay ahead of the competition, is listed on NASDAQ Stockholm (NET–B) and employs 800 people in Stockholm, Malta, Kiev, Gothenburg, Gibraltar and New Jersey. Link Outdated / Removed


About Rank Group
The Rank Group has been entertaining Britain since 1937, from its origins in motion pictures to today’s gaming based entertainment brands. Over the course of more than three-quarters of a century, the Group has entertained many millions of customers in Britain and around the World. The Group’s story is one of iconic Brands and talented people with a mission to entertain.

 

[ThePOGG]

That's good news. Grosvenor have lagged behind the other UK high street brands in terms of online footprint and getting NE on board is a big step in the right direction!

 

[Casinomeister]

That's good news. Grosvenor have lagged behind the other UK high street brands in terms of online footprint and getting NE on board is a big step in the right direction!

Yep, I agree. It's definitely a solid brand but just doesn't get much buzz - especially here in the forum. Hopefully with a better game selection, players will be more interested. I've always liked these guys.

 

[ThePOGG]

Yep, I agree. It's definitely a solid brand but just doesn't get much buzz - especially here in the forum. Hopefully with a better game selection, players will be more interested. I've always liked these guys.

I think there's been a real failure to launch on the affiliate program side. I've spoken to a couple of former AMs that basically felt like their hands were tied - they weren't given the budget and were always understaffed. Alongside that the physical restrictions of the system they've had in place up till now has constrained what they've been able to do for players. I don't want to name the person - don't know how 'out' his name is around here - but I do know that they recently took on a very experienced AM who worked with Betfred and helped build Coral up. If they give him the right freedom I'm confident they'll do well.

 

[dunover]

Yep, I agree. It's definitely a solid brand but just doesn't get much buzz - especially here in the forum. Hopefully with a better game selection, players will be more interested. I've always liked these guys.

It's true - it's the ONLY casino I've never had a sign-up for in 4 months! It's like N.Korea - people are aware of it but nobody goes there. They have WMS/IGT/Novo but not the bigger providers like Netent/MG. It's a shame as you can't reverse withdrawals there and they pay very fast. Plus if you go in their B&M casinos and a get a card they give you a free online chip with low wagering.

 

[Jono777]

From a players perspective and its only a small input, I think there marketing and customer contact needs a total over haul.

As you can probably guess I am a member and regular player at numerous casinos, Grosvenor is one of very few places I recall registering to but never making any deposits.

The reason was obviously due to little 'attraction' and better choices/offers elsewhere.

This was down to not just lack of preferred software providers but other criteria too.

Maybe this is the tip of the iceberg and with such a huge brand name and this new deal it could be the start of something good indeed!

Hell these guys have been around forever, I remember turning 18 and playing bingo in my local Top Rank club in the early 1990's!

 

[neilw]

Grosvenor also have an extensive live casino. They have poured money into it and have a range of dedicated tables in their own studio area at Evolution Gamings' Riga Studios. These aren't cheap to operate.

As others have said I've always found them to be a good solid casino and somewhere I'm happy to play.