Hi all,
Please note there are no immediate plans to change our product offering nor our standards of service for our players. The current change is meant to limit our visibility to our core regions. Whilst I don't necessarily like not being accredited, this may help to avoid player confusion in the future.
I will still be available here to deal with any player concerns (if that's alright
).
Thanks to everyone for their support and understanding.
Cheers,
Derek
Centrebet
It just seems odd that you are deliberately turning away players from non-core regions just because there are not that many currently using the service. When a shop sells a product to a customer that is not one of it's "regulars", it still makes just as much money from that sale, and overall the non-regulars boost the profits.
With the affiliate system, the affiliates do all the marketing in return for their commission payments, and also take on the risk that the cost of this marketing will be greater than the commissions generated. The casino simply looks after the players that come through, and at no more cost than it would incur for a player from one of the core regions.
When the core market becomes "saturated", then what? It will be much harder (and more expensive) to attract new players, and the non-core markets have already been told they are not wanted, so are less likely to join when you suddenly change your mind and say they ARE wanted after all.
Players you already have from non-core areas are going to feel they are no longer wanted, but merely tolerated until they leave of their own accord. This will encourage them to leave quickly, and take their custom to where they are wanted, rather than merely tolerated.
Even though all mention of Centrebet is removed from affiliate websites that don't focus on the specific core regions, there WILL still be non-core exposure through the various player fora, and a good review from a core-region player on such a forum will in itself drive non-core traffic to the site. If this non-core traffic then has a bad experience through not being made to feel welcome because they are non-core, they will post this as "balance" to the good review.
Since most players, core or non-core, will have little idea about the internal workings and marketing plans of the business, potential new CORE players will take the reviews at face value, and give equal weight to those posted by core and non-core players alike. This would also cover them misinterpreting the story "Centrebet - removed from Casinomeister's accredited list".
When I read the thread title & subject. The first thing I thought was "what have they done to a player to deserve this", and I then read the thread fully expecting a tale of woe culminating in some kind of rogue status being granted. Had I NOT read the thread, but only had the headline, I would have continued to believe that the removal had something to do with Centrebet having done something wrong, and if I was one of their core region potential players, I would be almost impossible to attract, and would read every piece of marketing coming from them with suspicion, looking for the trap(s) set to screw me over should I win.
Centrebet should keep a close eye on the player fora, and regularly "Google" the kind of search terms a potential player might use when trying to research the reliabilty of the group prior to opening their account.