PlayOJO launches new global ad campaign

By Simon Wright, Last updated Apr 9, 2025

The online casino PlayOJO which has been in operation since February 2017 and has been accredited here on Casinomeister since April 2017,  has launched its latest global advertising campaign.

The campaign aims to drive awareness of PlayOJO’s casino and bingo products and has been developed by renowned creative agency McCann Demand.

It is based around Madame OJO, a fabulous, larger-than-life character who embodies the positive “OJO feeling” that players experience when they play a casino or bingo game at PlayOJO.

The wide-reaching campaign is the operator’s first since PlayOJO refreshed its global brand positioning with a new logo and tagline – “feel the fun”.

It has been designed to dramatise this “feel good feeling” by showing players having fun and enjoying the thrills of online casino and bingo play.

PlayOJO delivers this through generous player offers like 50 no wagering free spins on the player’s first deposit, getting money back on every game and receiving all bonuses in cash with no restrictions.

The campaign has launched in the UK on TV and digital and will be rolled out in the other markets where PlayOJO is available to players, with Spain being next.

All above the line media planning and buying has been done by All Response Media.

Peter Bennett, Global Head of Brand for PlayOJO, said: “PlayOJO is a destination – a place where players come to have fun, be entertained and hopefully win some money. We want PlayOJO to become the brand famous for making the player experience as fun as possible, for doing more of the stuff we know players love.”

“This includes things like wagering free bonuses, having thousands of slots, live casino and bingo games, giving money back on every bet and having restriction-free winnings, and removing all the things that get in the way of them feeling good like fake bonuses, shifty small print and minimum withdrawals.”

“We are really excited about the new creative platform and look forward to rolling it out across the markets and updating it on a regular basis to keep our messaging fresh.”

---