La Royale Gaming Investments makes sports betting push with big hire

By Dave Sawyer, Last updated Apr 9, 2025

Le Royale Gaming Investments, the holding company that brings together a unique ecosystem of innovative online and offline gaming companies through strategic mergers and acquisitions, has named Boniface Vaneecloo as Head of Sports Betting.

Boniface is an industry veteran and over a 17-year career has gained extensive experience in the sports and gaming industry having held both trading and operations roles. He’s held senior positions at some of the biggest names in the business including Betclic, Genius Sports and Groupe Zeturf.

As Head of Sports Betting at Le Royale Gaming Investments, Boniface has been tasked with developing and implementing trading strategies, leveraging his years of trading experience.

He will also oversee strategic partnerships and business development. This includes collaborating with key stakeholders with a focus on fostering strategic partnering and driving business development initiatives to further enhance the company’s market presence.

Dee Maher, Chief Executive Officer of La Royale Gaming Investments, said: “Boniface is an incredible hire and brings tremendous sports betting experience to the business. His knowledge of the space is unrivalled and being able to tap into this gives us a significant edge.”

“We have bold plans to enhance our presence in the sports betting sector and I can’t think of a better person to spearhead those efforts as Head of Sports Betting than Boniface.”

“I look forward to working closely with him as we continue to position La Royale as a major player in the industry.”

Boniface Vaneecloo, Head of Sports Betting at La Royale Gaming Investments, added: “I am thrilled to be joining La Royale and to be leading its sports betting projects as the company looks to ramp up its presence in the vertical.”

“My experience is incredibly varied, giving me a deep understanding of the sports betting market and I look forward to sharing this with La Royale and helping drive growth over the coming months and years.”

“We have some ground-breaking things in store, and I can’t wait to see the impact they will have.”

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