Venture Bets on Chance Online Gambling Comes to U.S.

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By ALEXANDRA BERZON

U.S. Digital Gaming, a venture backed by prominent casino executives, on Monday is expected to name Jon Richmond, a former entertainment industry executive, as its new CEO—placing a bet that online gambling will become legal in the U.S.

U.S. Digital Gaming was founded in 2009 by former casino executive Richard Bronson, who once ran development operations for casino impresario Steve Wynn's former company, Mirage Resorts, and remains close to Mr. Wynn.

The company, which currently has no revenue stream, is trying to position itself as a provider of all the services other companies would need to run online gambling sites, including software and guidance on laws and licensing rules.

It also expects to run Web sites for clients and handle marketing and advertising operations....
 

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