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Online gambling is Britain's fastest-growing pastime
BRITAIN has seen a 40 per cent rise in internet gambling in the past year, research showed Monday.
An additional 3.2 million people logged on to gambling websites last year, compared with only 2.2 million more who accessed social networking sites such as Facebook and its near-rivals, said market research group Nielsen.
Online poker sites were particularly successful. Partypoker.com pulled in an extra 870,000 visitors last year, increasing its audience by 174 percent. Partycasino.com, a smaller site, grew by 360 percent last year.
Nielsen said almost half of all online gamblers earn more than £30,000 ($49,717).
Women comprise 46 per cent of online gamblers - many of the estimated 2000 gambling websites employ "female friendly" pink color schemes and other gimmicks thought to appeal to women, such as gambling horoscopes.
Herald Sun
BRITAIN has seen a 40 per cent rise in internet gambling in the past year, research showed Monday.
An additional 3.2 million people logged on to gambling websites last year, compared with only 2.2 million more who accessed social networking sites such as Facebook and its near-rivals, said market research group Nielsen.
Online poker sites were particularly successful. Partypoker.com pulled in an extra 870,000 visitors last year, increasing its audience by 174 percent. Partycasino.com, a smaller site, grew by 360 percent last year.
Nielsen said almost half of all online gamblers earn more than £30,000 ($49,717).
Women comprise 46 per cent of online gamblers - many of the estimated 2000 gambling websites employ "female friendly" pink color schemes and other gimmicks thought to appeal to women, such as gambling horoscopes.
Herald Sun
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