Your Input Please Adler, All Irish, Free Spins casino closing

[dunover]

L&L:

4 more casinos will cease taking players from 1st. December and brands will close on 1st. January.
Adler Casino, All Irish Casino, Free Spins Casino and Svedala Casino.

 

[Harry_BKK]

Same answer from me like yesterday relating to Quasar closing.

 

[dunover]

Certainly streamlines the affiliate sites, the events of late.

 

[Harry_BKK]

Certainly streamlines the affiliate sites, the events of late.

A little consolidation won't hurt, thats for sure!

Would be nice though to see more of the bad apples finally falling off the tree!

 

[L&L-Jan]

Same answer from me like yesterday relating to Quasar closing.

Not applicable and not the same reason as yesterdays communication haha

Maybe would be nice if @dunover can add the reason, as it's unrelated to the reason of previously closed casinos.

Or shall I add it?

 

[lotusch]

Please enlighten us Jan...I am interested to see why AllIrish is closing its doors, perhaps the market is too small here..To have a fully dedicated casino for Irish punters.
As we can play basically everywhere the competition is fierce of course.

 

[dunover]

Not applicable and not the same reason as yesterdays communication haha

Maybe would be nice if @dunover can add the reason, as it's unrelated to the reason of previously closed casinos.

Or shall I add it?

Yes, of course! The closure of the Dutch and Australian markets necessitated some streamlining.

 

[L&L-Jan]

Please enlighten us Jan...I am interested to see why AllIrish is closing its doors, perhaps the market is too small here..To have a fully dedicated casino for Irish punters.
As we can play basically everywhere the competition is fierce of course.

The Irish public is very loyal and player lifetime for Irish players at All Irish is insanely long.
But yes, that market is pretty small. Not if you provide sports or races, but just purely casino there are not that many players.

I shall post the newsletter to our partners as everything is explained accordingly:

Dear Affiliate!
We would like to thank you for all the great work you have done with us this year! After a difficult 2017, in which we had to close two focus markets (Australia and The Netherlands), we really had to reinvent ourselves. Every department of our company has had to work extremely hard to meet very high targets. Happily, the hard work paid off and 2018 has truly been a great year for L&L Europe LTD!

You deserve a thank you, too, as we couldn’t have done it without your trust and your skilful acquisition strategies! With your help, we managed to successfully launch and constantly push a new casino brand: Fun Casino.

Fun Casino is our latest product, running on a brand-new platform developed by us. Although we always want to improve our casino software (so we consider ourselves only at the beginning of a project), we have seen a tremendous response from both players and affiliates. In fact, we have been blown away by the results from the new brand, and the improvements this new platform has brought to some of our other major casinos like: Yeti Casino, All British Casino and No Bonus Casino.

There is much, much more coming! Our business intelligence and IT departments can hardly sleep thanks to the amount of fresh ideas and ongoing projects we have. The future is bright!

However, improving is not just about updating software and converting well, it is also about prioritising and allocating resources in the most efficient manner. In light of this, we have had to make some choices and sacrifices for the greater good of our players, partners and employees. Here we go: from the 1st of December 2018, we will no longer accept registrations at the following brands and, from the 1st of January, they will close down: Adler Casino, All Irish Casino, Free Spins Casino and Svedala Casino.

After thorough analysis, we have seen that YOUR and our resources are better spent on other brands like: Fun, All British, Yeti, No Bonus, Yako, CasinoCasino and Karl, which simply perform better in terms of retention and conversion.

On the basis thereof, we kindly ask you to swap the exposure of Adler, All Irish, Free Spins and Svedala with another brand. Feel free to contact your Affiliate Manager if you need help in choosing a brand from our group, and we will bring the existing deals over to the alternative brand.

Understandably, you may have some questions to ask. For example, what is going to happen to your existing players database at Adler, All Irish, Svedala and Free Spins? Regarding this, we will give your players from All Irish, FreeSpins and Adler the option to proceed at NoBonusCasino or CasinoCasino; and for players from Svedala we will give them the option to proceed at NorgesCasino or NorskeAutomater. We will invite them with a juicy offer and you will continue to earn your commissions from them as normal, as we will make sure your players remain tagged to your account.

For those of you who do not already own an account at CasinoCasinoAffiliates.com, NoBonusAffiliates.com, NorskeAffiliates.com and NorgesAffiliates.com then we have already created a new one for you, using the same email address (from your Adler, All Irish, Svedala and Free Spins Affiliate accounts) as your username. In order to log in for the first time, you can simply use the “Forgotten Password Reset” link to set a new password. If you experience any difficulties, don’t hesitate to contact your Affiliate Manager.

We apologise for the inconvenience this may cause you. Your understanding is highly appreciated and we are certain this will prove beneficial for both of us in the long run.
For any other questions, or if we can help you with anything to make your life easier, please don’t hesitate to contact your Affiliate Manager.

 

[Tirilej]

Understandably, you may have some questions to ask. For example, what is going to happen to your existing players database at Adler, All Irish, Svedala and Free Spins? Regarding this, we will give your players from All Irish, FreeSpins and Adler the option to proceed at NoBonusCasino or CasinoCasino; and for players from Svedala we will give them the option to proceed at NorgesCasino or NorskeAutomater. We will invite them with a juicy offer and you will continue to earn your commissions from them as normal, as we will make sure your players remain tagged to your account.

Am I understanding that correct? You will not have a Swedish license, but will still offer Swedes to play at your Norwegian sites?

 

[L&L-Jan]

Am I understanding that correct? You will not have a Swedish license, but will still offer Swedes to play at your Norwegian sites?

No thats only regarding Svedala. We have KarlCasino for Sweden and there will be a "no registration" casino for Sweden.
Plus yeah, all the other brands allow Swedish players.
We have applied and December the focus are the technical standards they require which are slightly different from the UKGC/MGA. Jeuh!

Kr. Jan

 

[Tirilej]

No thats only regarding Svedala. We have KarlCasino for Sweden and there will be a "no registration" casino for Sweden.
Plus yeah, all the other brands allow Swedish players.
We have applied and December the focus are the technical standards they require which are slightly different from the UKGC/MGA. Jeuh!

Kr. Jan

Thanks, and good to hear

You have so many casinos that I can't keep up. Maybe I one day even will sign up to one of them

 

[Harry_BKK]

Not applicable and not the same reason as yesterdays communication haha

Maybe would be nice if @dunover can add the reason, as it's unrelated to the reason of previously closed casinos.

Or shall I add it?

A little consolidation won't hurt, thats for sure!

Would be nice though to see more of the bad apples finally falling off the tree!

You can see how I meant it from my second post

 

[Broke]

Same answer from me like yesterday relating to Quasar closing.

The show must go on...

 

[dunover]

The Irish public is very loyal and player lifetime for Irish players at All Irish is insanely long.
But yes, that market is pretty small. Not if you provide sports or races, but just purely casino there are not that many players.

I shall post the newsletter to our partners as everything is explained accordingly:

Dear Affiliate!
We would like to thank you for all the great work you have done with us this year! After a difficult 2017, in which we had to close two focus markets (Australia and The Netherlands), we really had to reinvent ourselves. Every department of our company has had to work extremely hard to meet very high targets. Happily, the hard work paid off and 2018 has truly been a great year for L&L Europe LTD!

You deserve a thank you, too, as we couldn’t have done it without your trust and your skilful acquisition strategies! With your help, we managed to successfully launch and constantly push a new casino brand: Fun Casino.

Fun Casino is our latest product, running on a brand-new platform developed by us. Although we always want to improve our casino software (so we consider ourselves only at the beginning of a project), we have seen a tremendous response from both players and affiliates. In fact, we have been blown away by the results from the new brand, and the improvements this new platform has brought to some of our other major casinos like: Yeti Casino, All British Casino and No Bonus Casino.

There is much, much more coming! Our business intelligence and IT departments can hardly sleep thanks to the amount of fresh ideas and ongoing projects we have. The future is bright!

However, improving is not just about updating software and converting well, it is also about prioritising and allocating resources in the most efficient manner. In light of this, we have had to make some choices and sacrifices for the greater good of our players, partners and employees. Here we go: from the 1st of December 2018, we will no longer accept registrations at the following brands and, from the 1st of January, they will close down: Adler Casino, All Irish Casino, Free Spins Casino and Svedala Casino.

After thorough analysis, we have seen that YOUR and our resources are better spent on other brands like: Fun, All British, Yeti, No Bonus, Yako, CasinoCasino and Karl, which simply perform better in terms of retention and conversion.

On the basis thereof, we kindly ask you to swap the exposure of Adler, All Irish, Free Spins and Svedala with another brand. Feel free to contact your Affiliate Manager if you need help in choosing a brand from our group, and we will bring the existing deals over to the alternative brand.

Understandably, you may have some questions to ask. For example, what is going to happen to your existing players database at Adler, All Irish, Svedala and Free Spins? Regarding this, we will give your players from All Irish, FreeSpins and Adler the option to proceed at NoBonusCasino or CasinoCasino; and for players from Svedala we will give them the option to proceed at NorgesCasino or NorskeAutomater. We will invite them with a juicy offer and you will continue to earn your commissions from them as normal, as we will make sure your players remain tagged to your account.

For those of you who do not already own an account at CasinoCasinoAffiliates.com, NoBonusAffiliates.com, NorskeAffiliates.com and NorgesAffiliates.com then we have already created a new one for you, using the same email address (from your Adler, All Irish, Svedala and Free Spins Affiliate accounts) as your username. In order to log in for the first time, you can simply use the “Forgotten Password Reset” link to set a new password. If you experience any difficulties, don’t hesitate to contact your Affiliate Manager.

We apologise for the inconvenience this may cause you. Your understanding is highly appreciated and we are certain this will prove beneficial for both of us in the long run.
For any other questions, or if we can help you with anything to make your life easier, please don’t hesitate to contact your Affiliate Manager.

I didn't want to post the whole e-mail as it's not my permission to do so, merely to inform members of the relevant points i.e. the closures. I am glad you did it. It's shame for us all about Holland and Australia but you have a couple of decent and IMO better sites now in your portfolio. Here's to a good 2019!