Uk Racing's Ultimatum Backfiring?

Bookmakers foregoing sponsorships

According to The Racing Post, the BHA, Horsemen's Group and Racecourse Association's ultimatum favouring levy-friendly bookmakers may just have backfired.
Two of Cheltenham's prestigious prize sponsors are reported to be considering their continued participation after BetFred ended its sponsorship of Cheltenham's Gold Cup and the Haydock's Sprint Cup on Sunday.
Coral has reportedly ended its sponsorship of the All-Weather Championships and Ladbrokes World Hurdle at the 2016 Cheltenham Festival and the Paddy Power Gold Cup have yet to be signed.
The Racing Post reports Paddy Power's renewal of the sponsorship talks have stalled, while Ladbrokes isn't rushing to ink their renewal either.
"The Ladbrokes World Hurdle is a race we've been proud to develop over the past decade," Ladbrokes Director of Media, David Williams, said in an interview with The Racing Post.
"We have a bit of time on our side before a contract needs signing but we're very clear we want to work with sports who value our sponsorship experience and credentials.
"There is no shortage of sports with broad appeal for sponsors like us who are eager to work with bookmakers to secure mutual benefits."

Online Casino News Courtesy of Infopowa

About the Author... Total Posts Written: 9,449
Casinomeister

Casinomeister

The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
bryan@casinomeister.com

See More Posts