U.k. Football Club To Boost Chinese Lottery Sales

An unusual business partnership across international borders

The passion of Asian fans for high-profile English Premier League football has led to an unusual business partnership which this week saw Arsenal FC ink a three-year agreement with DJI Holdings, a UK-based Chinese lottery supplier.
The deal designates Arsenal as an official lottery partner of DJI in China, enabling DJI to offer its Asian clients high quality club content on a regular bases, along with competitions and prizes.
Financial details on the deal were not disclosed.

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