U.k. Football Club To Boost Chinese Lottery Sales

An unusual business partnership across international borders

The passion of Asian fans for high-profile English Premier League football has led to an unusual business partnership which this week saw Arsenal FC ink a three-year agreement with DJI Holdings, a UK-based Chinese lottery supplier.
The deal designates Arsenal as an official lottery partner of DJI in China, enabling DJI to offer its Asian clients high quality club content on a regular bases, along with competitions and prizes.
Financial details on the deal were not disclosed.

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.

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