Branding, co-marketing and PR activities in the mix
German sports betting provider Tipico has clinched a sponsorship deal with the Danish Football Association (DBU) until 2016.
Tipico becomes official betting partner of the A-National Team, while also supporting the under 21 and Danish Women's Team.
"The DBU's national team is the flagship of Danish football and popular far beyond the country's borders together with its fantastic fans", said Jan Bolz, chief executive officer for Tipico. "This partnership fits Tipico perfectly for the Danish national team represents the true spirit of sport, passion and perfect football entertainment."
Under the terms of the deal, Tipico will enjoy comprehensive brand visibility at all matches and will coordinate joint marketing and PR activities in Denmark with the DBU.
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