"Once they try it, they like it. It's sticky."
Fortune Magazine has run an interesting insight into the meteoric rise of Boston-based daily fantasy sports start-up DraftKings and its 34-year-old chief executive officer, Jason Robins titled "Big Bet — How Jason Robins is blowing up the $15 billion world of fantasy sports".
The article reveals staggering figures in terms of sign-ups following a huge media push timed for the kick-off of the new NFL season. Two hundred thousand sign-ups in one day, equating to a ten-fold increase in the history of the fantasy sports start-up.
Californian-born Robins is listed as No. 8 on Fortune's 2015 "" list. He was educated at Duke University, went on to serve in a marketing executive capacity at Capital One followed by a similar position at VistaPrint.
It was at VistaPrint that he and two colleagues Matthew Kalish and Paul Liberman, hatched up the idea of DraftKings which subsequently launched in 2012.
The full article can be read here: http://fortune.com/2015/09/24/draftkings-jason-robins-40-under-40/
On DraftKings daily fantasy sports customers, Robins said: "Once they try it, they like it. It's sticky."
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