SpiffBet Chooses TAG Media’s Affiliate Management Service

By Dave Sawyer, Last updated Jun 30, 2023

Spiffbet Group, an online casino operator and games developer, has recently formed a partnership with the affiliate marketing agency TAG Media. The agreement entails TAG Media providing its affiliate management service to Spiffbet’s brands, namely Supernopea, Metal Casino, and TurboVegas.

TAG Media’s accomplished agency team will focus on enhancing the visibility of these three brands and driving user acquisition in key target markets, including Finland, Sweden, Spain, and the United Kingdom.

Metal Casino, known for its heavy metal theme, has gained attention through its content partnership with Metal Department, representing iconic rock bands such as Kiss, Dio, Mötley Crüe, and Sabaton. Supernopea prides itself on being Finland’s fastest online casino, while TurboVegas prioritises speedy payments to Scandinavian players.

TAG Media is excited about collaborating with affiliate partners to deliver distinctive campaigns to the iGaming affiliate market.

Elaine Gardiner-Ruddock, Managing Director of TAG Media Client Services, expressed enthusiasm for introducing these unique brands to affiliate partners. She emphasised their ideal fit in their target markets, combining exceptional localised products with standout brand positioning. The goal is to work closely with the Spiffbet team to achieve substantial performance growth across their respective affiliate programs.

Spiffbet now becomes TAG Media’s sixth fully managed client. Additionally, the agency offers affiliate business development services to 12 other operators.

Henrik Svensson, CEO of Spiffbet, shared his excitement about partnering with TAG Media for their affiliate operations. He noted the strong alignment between their brands and the affiliate marketing services provided by TAG Media. This partnership marks a crucial step in their growth strategy, particularly in core markets. Svensson also acknowledged TAG Media’s capacity to explore new markets due to its extensive international reach.

Dave Sawyer

Dave has been involved in the Online Gambling industry for 20 odd years now. With experience working for an operator based in Gibraltar, where he headed up the IT team at Ladbrokes, to running his own iGaming affiliate websites until 2019.

Dave now writes for Casinomeister and sister site Casino Gazette. You may also see him on the forum from time to time, where he goes by the handle Webzcas.

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