Skillful Octopus In New Betfair Advert

"This is Play" is a new World Cup brand campaign

Paul the Octopus, a lovable little German cephalopod which media reports claimed had an uncanny knack for predicting the outcome of international football matches back in 2010, has made a reappearance… or rather the concept has, because Paul passed on some time ago.

Betfair is the betting group behind the resurrection, which comes in the form of a FIFA World Cup television and print campaign that features the ambidextrous octopus playing four games of table tennis at once to illustrate the multi-channel betting facilities available to Betfair punters.

The television element will run as part of Betfair's Gold partner deal with ITV's World Cup coverage, which will reach a massive recreational audience, according to spokesmen.

View the new ad here:

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.

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