PlayStar teams up with IGT PlayDigital to further bolster anticipated U.S. launch
By Simon Wright Jun 29, 2022
New U.S.-facing online gaming brand, PlayStar, has announced that it has reached an agreement with IGT PlayDigital, a fast-growing IGT business focused on best-in-class digital and betting content and solutions, to host the latter’s full suite of casino titles ahead of their imminent highly-anticipated launch in the U.S.
Setting out with a mission to provide an online gaming experience like no other, PlayStar will differentiate itself from the competition by offering a more engaging user experience that’s underpinned by greater player personalisation and engagement features supported by exemplary customer service.
The up-and-coming online casino company has now revealed that these key pillars of service will be further supplemented by the presence of IGT PlayCasino games on its network, with this enabling the brand to offer U.S. players the best in digital entertainment from one of the world’s leading gaming and content providers.
The new partnership agreement will now see player-favorite IGT slots such as Cleopatra® Gold, Pixies of the Forest® and Fortune Coin™ feature at PlayStar Casino, along with exciting new releases including omnichannel games Stinkin’ Rich™ and Lion Dance™.
Additionally, players at PlayStar will also be able to experience a diverse and engaging range of table games and video poker titles from IGT PlayCasino, providing alternative gaming options for those looking to get away from conventional reel play.
Adam Noble, Co-Founder and Chief Business Development Officer at PlayStar said: “With the U.S. currently being the fastest-growing iGaming region in the world, it’s absolutely crucial that PlayStar hits the ground running by offering players the very best selection of games in the market.”
“By partnering with a brand of the stature of IGT PlayDigital, we believe we’re now in a position to achieve this goal by providing an exciting collection of titles that will be further enhanced by PlayStar’s ongoing commitment to personalisation, engagement and customer service.”
Gil Rotem, President of iGaming at IGT said: “IGT looks forward to joining forces with PlayStar Casino ahead of its upcoming U.S. launch in New Jersey. The team behind PlayStar has a proven track record in building successful businesses and it is a great opportunity for us to be there with them from day one.”
“By adding top-performing IGT PlayCasino games to its roster, PlayStar will be able to offer customers nearly 500 engaging titles covering a wide range of product verticals, helping to provide a first-class gaming experience as it looks to make a major impact in the American iGaming market.”