Paddy Power Settles With Former Irish Football Star

Roy Keane image issue resolved without disclosing the amount paid

Online and land bookmaking firm Paddy Power paid a price for its high-risk controversial advertising strategy earlier this month when it agreed to pay an undisclosed settlement amount to former Irish football star Roy Keane, who has now dropped his legal suit against the company.
InfoPowa readers will recall that Paddy Power made unauthorised use of Keane's image on a provocative 40 foot moving billboard which was displayed around Dublin prior to a major Ireland vs. Scotland game. Keane's image was incorporated into that of William Wallace, a medieval Scots Hero in the top-grossing movie Braveheart, along with the message: "You may take our points, but at least we have our freedom. (Ya wee Pussies)."
Keane has a professional playing history in Scotland as well as England and Ireland, and claimed the Paddy Power slogan had the potential to harm his reputation in Scotland, in addition to the unauthorised use of his image.
The case made it as far as the commercial courts before Paddy Power apparently folded and agreed a settlement, which was announced by the court last week.

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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