Online Gambling Operator Signs E-sports Team

By Brian Cullingworth, Last updated Sep 30, 2016

Betway and Ninjas in Pyjamas eSports players sign contract

Online gambling operator Betway has bolstered its eSports activities by signing a sponsorship deal with one of the world's top eSports teams, the Sweden-based Ninjas in Pyjamas.
The deal sees Betway become the first UK-based bookmaker to directly invest in an eSports team, with a high six-figure agreement that includes on-shirt branding, content usage rights, onsite branding at the NiP gaming house and full player access.
NiP is one of the oldest and most popular player teams in the world, winning multiple major titles since their founding in 2000.
Betway was the first bookmaker to launch a dedicated eSports microsite in 2015 and has since trebled its eSports-specific trading and content teams.
Spokesman Anthony Werkman said: "We have put a special focus on our eSports offering over the past few years by launching the first eSports specific microsite and content channels. Our agreement with NiP is another first and cements our position as an eSports bookmaker."
Viewership of eSports events has grown rapidly in recent years, with the recent CS:GO Major Championship held in Columbus, Ohio generating 71 million video views including more than 45 million hours of live broadcast viewed.

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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