One For The Marketers

WhatsApp?

How's this for a powerful communications channel?

Facebook is placing a $19 billion bet on reaching its next billion mobile users with the acquisition of WhatsApp, a popular disappearing messaging service that lets people send texts, photos and videos on their smartphones.

CTV News reports that Facebook is taking the long view in acquiring the company, and outlines some of the staggering assets that WhatsApp can boast, such as 450 million monthly users, 70 percent of whom use it every day.

The service is adding a million new users a day. There are 19 billion messages sent and 34 billion received via WhatsApp each day, in addition to 600 million photos and 100 million video messages.

Facebook CEO Mark Zuckerberg is confident the app will reach a billion users. Services that reach that milestone, Zuckerberg said in a statement, "are all incredibly valuable."

Facebook is paying $12 billion in stock and $4 billion in cash for WhatsApp. In addition, the app's founders and employees — just 55 in all — will be granted restricted stock worth $3 billion that will vest over four years after the deal closes.

The transaction translates to roughly 11 percent of Facebook's market value.

Online Casino News Courtesy of Infopowa

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Casinomeister

Casinomeister

The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
bryan@casinomeister.com

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