Netbet And Ladbrokes Ads Assessed By Asa

By Brian Cullingworth, Last updated Sep 30, 2016

Both deemed to be in breach of UK marketing codes

A TV ad for Cosmo Gaming's NetBet online casino was determined by the UK Advertising Standards Authority (ASA) as glamorising online gambling following a single complaint.
The ad showed a series of scenes in which people were holding multiple shopping carriers, handling money, sitting in a hot tube holding a pair of dice, walking towards a yacht, driving a convertible car and approaching a helicopter.
These scenes were prefaced by an image of a slot machine display showing "777" and interspersed with on-screen text reading "JACKPOT" and an image of an aeroplane.
Ladbrokes appears to be making an almost weekly appearance in the ASA's adjudications list as its marketers continue to find acceptable advertising requirements a challenge.
This week's adjudication looked at a promotional email from Ladbrokes offering a GBP 10 Free Football Bet. The recipient list, however, included a customer who wasn't eligible for the bet.
"As the complainant was not eligible to take advantage of free bet offers at the time that they received the email, we considered that the ad would have caused unnecessary disappointment, and that Ladbrokes had not dealt fairly with the complainant," the ASA wrote.
The promotional email was deemed misleading and Ladbrokes Betting and Gambling were told to ensure they did not send promotional marketing material in future to bettors who were ineligible.

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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