Lahcene Merzoug appointed new CEO at Betpoint Group

By Simon Wright, Last updated Jul 1, 2023

The Malta based Betpoint Group have named Lahcene Merzoug as their new Chief Executive Officer, with the former boss of ComeOn being charged with spearheading the company’s growth strategy as Betpoint Group continues to gather pace.

The Betpoint Group are behind online casino brands such as 21.com, Justspin, NeonVegas and Nitro Casino.

Prior to his appointment, Merzoug spent two years as CEO of ComeOn Group and prior to that was Chief Marketing Officer at Green Media, Mr Green´s internal media agency. He has also held senior roles at Evoke Gaming, Bonnier Gaming and Red Bet, bringing a wealth of expertise and experience to Betpoint Group.

Based out of the company’s Malta office, Merzoug will be responsible for overseeing Betpoint’s aggressive expansion plans that will see it further expand its flagship brands 21.com, Justspin, NitroCasino, NeonVegas and UltraCasino into new markets.

He will also help to identify possible merger and acquisition targets for the organisation which has solid financial backing, as well as continue to develop the company’s culture so that it can continue to attract the brightest minds and creative talents from across the iGaming industry.

Speaking on his appointment, Lahcene Merzoug, CEO of Betpoint Group, said: “I am delighted to be joining such an ambitious and driven organisation. We have an incredible team of people that form the Betpoint Group and together we make for a powerful proposition.”

“We are at the very beginning of an extraordinary growth trajectory and we can’t wait to share our expansion plans with the industry, but until then, watch this space.”

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