Ladbrokes Commissions Royal Baby Campaign

London agency to develop national press and social media project

UK bookmaker Ladbrokes will launch a novelty betting project based on betting odds surrounding the upcoming birth of British royalty Kate and William's second child.
London-based agency Kaper will develop the campaign which aims to boost Ladbrokes' profile in national consumer press and drive social media, PR Week reported.
"Kaper showed standout creativity in its pitch, offering us something unique and fresh," Jessica Bridge, PR executive at Ladbrokes, told PR Week.

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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