Norwegian lottery successfully deploys 65 iBingo, iCasino and e-Instant games, along with a comprehensive back-end admin system in the largest game launch yet for Norsk Tipping
The Norwegian state lottery Norsk Tipping has launched its first range of i-gaming products for the Norwegian market following a content and administrative supply deal with GTech.
The deployment of 65 games is the largest launch of its kind in the Lottery's history.
Norsk Tipping was tasked by the Norwegian Ministry of Culture to develop online games for the Norwegian public, but with a strong responsible gambling element.
The idea was clearly to provide Norwegian online punters with a safe and credible alternative to offshore operators who do not pay Norwegian taxes.
"With this launch, Norsk Tipping is challenging foreign betting companies not licensed in Norway by providing attractive games that are not as aggressive as those of the cross-border operators," says Norsk Tipping CEO TorbjÃ¸rn Almlid.
"This is a much-needed and long-awaited renewal of Norsk Tipping as a provider of money games in Norway. Norsk Tipping must be up-to-date to survive as a gaming company and provide customers with attractive games. We will launch a series of new games in 2014 and we will especially concentrate on new games for mobile," Almlid added.
GTech has supplied Norsk Tipping with its iBingo product; an iCasino portfolio including a range of slot games; and e -Instants designed to ensure that the new portfolio appeals to a wide range of players.
The games, which are available to registered Norwegian players across mobile, tablet, and desktop channels, were launched mid-January this year, and are supported by GTech’s hosting and operational administrative services.
GTech International CEO Walter Bugno said his company's products enable Norsk Tipping to track player behaviour across every gaming device, giving the lottery unparalleled insights into player behaviour, and strengthening its Responsible Gaming program.
As part of the five-year agreement with Norsk Tipping, GTech has supplied the lottery with its Player Services and Player Account Manager back-office system.
Norsk Tipping is the latest Nordic customer to choose GTech's e-gaming games, platforms, and services; GTech also supplies Veikkaus in Finland and Svenska Spel in Sweden with its interactive solutions.
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