First Look Games rolls out White Label Client Area

By Simon Wright, Last updated Jul 1, 2023

First Look Games, the platform that directly connects slot studios and affiliates for the purpose of game promotion, has expanded its product offering to include a comprehensive White Label Client Area.

The White Label Client Area is based on the powerful First Look Games (FLG) platform but has been further developed to support operator access and asset delivery.

One of the greatest challenges that comes with building a client game lobby is the sheer volume of storage required. Studios need to upload game sheets, large assets, images, videos and even demos of the game, and this takes up a lot of data.

The FLG White Label Client Area has been tested with up to 30TB of allocated space and 800,000 active files. It can support individual file sizes of 10GB, even with the platform sitting behind Cloudflare’s cutting-edge cybersecurity defences.

Security is taken a step further with only logged-in users able to access and download hosted files and segmentation available on users as the studio wishes.

Given the highly competitive nature of game development and the need for studios to stand out from their rivals, the FLG White Label Client Area has been built to be highly flexible and to offer extensive customisation so that studios can leverage their brand and identity when showcasing their games.

It also offers the option to bring in custom functionality such as single sign-on via Oauth/Open ID or a third-party provider to deliver the best possible user experience while still ensuring the highest levels of security. It can be hosted in any data centre in any country upon request.

Customisation does not end there. The FLG White Label Client Area is fully compatible with custom End User Licence Agreements on a per-game basis, allowing the studio to set up different EULA checks for specific games such as branded slots.

Finally, it provides a huge amount of data regarding downloads and popularity of particular games that studios themselves rarely have the development resources to include, allowing marketing and commercial teams with access to valuable information.

Tom Galanis, Managing Director at First Look Games, said: “A client game lobby acts as a shop window for operators and their casino managers, allowing them to see the studio’s slots and accompanying information, access marketing assets and even demo the games.”

“But building a client area from scratch is rarely quick and normally pulls development resources from other projects. The First Look White Label Area is a ready-to-roll-out solution that allows studios to showcase their titles effectively and efficiently.”

“Of course, it comes with the added benefit of having the option to automatically sync with our main First Look Games platform, allowing studios to unlock the full value of our growing suite of products and services seamlessly and easily.”

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