Bwin Ramps Up Brand Presence In Italy

By Brian Cullingworth, Last updated Sep 23, 2016

With high profile media deals

bwin.it has boosted its communication and marketing strategy with several initiatives in the Italian market including investments in advertising on Mediaset networks, print newspapers "Corriere dello Sport" and "Tuttosport", Sky and Sport Network for the duration of the 2016-2017 football season.
In addition, bwin branding will feature on LED displays on the sidelines during home games of Italian football clubs Lazio, Fiorentina, Genoa, Sampdoria, Udinese, Cagliari, Chievo Verona, Pescara and Palermo following a partnership with international sports marketing firm Infront Italy.
"We are pleased to reconfirm our presence on TV and in print, thanks to renewed agreements with Sky, Mediaset and Sport Network which integrates with our increased presence on the sidelines of select football clubs that will allow us to further increase visibility and recognition of the bwin brand and reach a growing number of football fans and the sport," Moreno Marasco, of bwin Italy said.

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.


Latest News

It’s That Time of the Year Again: Casinomeister Awards 2024

It’s that time of the year again! Casinomeister Awards for 2024 have been announced, and we give you all the highlights.

By Natasa Milojevic, Last updated Feb 5, 2025
It’s That Time of the Year Again: Casinomeister Awards 2024

New Rating System for Sweepstakes Social Casinos — Now Live!

Casinomeister has a introduced a detailed new rating system for sweepstakes casinos, making it easier to find the right place to play.

By Filip Colovic, Last updated Feb 3, 2025
New Rating System for Sweepstakes Social Casinos — Now Live!

Evolution’s License Getting Dissected by the UKGC Over Suspected Black Market Activity

The big-name live casino provider Evolution Gaming is facing the UKGC’s investigation for suspected black market activity.

By Natasa Milojevic, Last updated Jan 16, 2025
Evolution’s License Getting Dissected by the UKGC Over Suspected Black Market Activity

Spin Into the Festive Spirit With Pragmatic Play and Unwrap an Amazon Voucher

Get in the holiday spirit with Pragmatic Play’s festive tournament and claim up to four €200 Amazon vouchers.

By Natasa Milojevic, Last updated Dec 18, 2024
Spin Into the Festive Spirit With Pragmatic Play and Unwrap an Amazon Voucher

Oshi Casino Exclusive Xmas Promo: 200% Match + 100 Free Spins

Take advantage of this exclusive Christmas offer at Oshi Casino — a 200% match up to $200 and 100 free spins. Grab your promo code here!

By Filip Colovic, Last updated Jan 16, 2025
Oshi Casino Exclusive Xmas Promo: 200% Match + 100 Free Spins