Boje To Head Up Aristocrat Emea

Industry veteran to lead EMEA region

James Boje has been appointed managing director of Aristocrat's Europe, Middle East and Africa (EMEA) region, subject to regulatory approvals.

Boje has held senior executive positions in industries that encompass slot operations, manufacturing, machine distribution, live gaming, lotteries and money handling solutions across European and African territories.

He began his career as a slot technician at Sun International's Sun City Resort, before moving into general management for Score-a-lot (scratch cards and VLT solutions) and Sybertronix Gaming (distribution). In 1999 he joined IGT Africa as Sales & Marketing Manager, before being promoted to Managing Director, Africa in 2001 and later Managing Director, Europe. Since 2011, Boje has worked in senior roles for MEI, Zitro and Crane Payment Innovations.

"James' extensive industry experience positions him to deliver strong results for Aristocrat's EMEA customers, staff and suppliers, and we look forward to his contribution," Maureen Sweeny, Aristocrat Chief Commercial Officer said.

Online Casino News Courtesy of Infopowa

More news


About the Author... Total Posts Written: 9,462


The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.

See More Posts