Asa Investigates Leovegas Ad

By Brian Cullingworth, Last updated Mar 3, 2017

Confusing to consumers, watchdog rules

Mobile casino operator LeoVegas has been taken to task for an advertorial appearing on mirror.co.uk that offered an "extra special welcome bonus" of GBP 1,500.
Customers were invited after registration to "begin betting by depositing £10 or more and you'll receive 100% in deposit bonuses, as well as 50 Free Spins. LeoVegas will give you more 100% deposit bonuses for your following three deposits – adding another 50 spins every time you request more. All in all, new players can claim up to £1,500 and 250 free spins absolutely free".
A single complainant challenged whether the advertorial misleadingly suggested that consumers would receive the £1,500 in cash to which the ASA ruled that the ad was likely to cause confusion for customers as it did not make sufficiently clear whether consumers would receive the £1500 in cash or as a "welcome bonus".
The ad may not appear again in its current form, the ASA ruled, telling LeoVegas future promotions may not state or suggest that consumers could claim a cash incentive unless that was the case.

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.


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