Three-year deal at a cost of GBP 10 million
According to The Times UK, William Hill has clinched a three-year horse racing coverage sponsorship deal with ITV costing GBP 10 million.
William Hill will reportedly replace Dubai after a decade as head sponsor of Channel 4's horse racing coverage. Channel 4 has sold the rights to ITV for the exclusive broadcast of key events in a new four-year licensing deal which apparently led to Dubai withdrawing as head sponsor.
A formal announcement on the deal has yet to be published.
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