Wazdan partners with Bally’s Interactive

By Dave Sawyer, Last updated Jun 30, 2023

The casino game studio Wazdan has announced a partnership with Bally’s Interactive that will see it deliver a plethora of content to the operator via Relax Gaming.

Launching on Vera & John, one of Bally’s Interactive’s online brands, the deal sees the first batch of player-favourite games such as Hot Slot™: 777 Rubies and 9 Coins™ become available to even more players worldwide.

Vera & John players will now also get to enjoy Wazdan’s engagement-boosting mechanics, including Cash Infinity™, Hold the Jackpot and Collect to Infinity™. This partnership sees Wazdan strengthen its foothold in several core markets, with Vera & John holding licences from both the Malta Gaming Authority and the Swedish Gambling Authority.

Bally’s Interactive is the digital arm of Bally’s Corporation, a world-leading entertainment provider with several land-based casinos in the US and an ecosystem of iGaming and sports betting products in the UK and Europe.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Partnering with Vera & John brands is exciting for us at Wazdan, with their umbrella of brands reaching tens of millions of players globally.”

“Vera & John have an especially strong foothold throughout Europe, a core market for us, and we’re confident their player base will love our titles – we look forward to a strong, successful future with Bally’s.”

A Spokesperson at Bally’s Interactive said: “We’re excited to partner with such a reputed and high-quality studio as Wazdan. Their wide range of popular themes and boosted classic mechanics are sure to be a hit with our players.”

Dave Sawyer

Dave has been involved in the Online Gambling industry for 20 odd years now. With experience working for an operator based in Gibraltar, where he headed up the IT team at Ladbrokes, to running his own iGaming affiliate websites until 2019.

Dave now writes for Casinomeister and sister site Casino Gazette. You may also see him on the forum from time to time, where he goes by the handle Webzcas.

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