Provision of World Cup-themed game in three-year white label agreement
Bulgarian sports media company Sportal Media Group (SMG) will debut a 2014 World Cup social betting offer developed by social sports betting provider Oddslife following a three-year white label agreement.
The World Cup-themed game is set for launch on June 2 and offers players interactive entertainment around the much anticipated tournament.
Operated on a free-to-play model, the Oddslife platform allows users to predict the results of sports events , show their sport knowledge and compete against other fans as they progress and level up through a socially branded world.
Betting games include in-play tournaments, daily competitions and social rewards, accessible via web, iOS and Facebook platforms.
Stilian Shishkov, chief executive officer at Sportal Media Group, commented: "Our editorial and production teams were greatly impressed at the capabilities of the Oddslife platform and we have moved quickly to secure it on a long-term deal. We think this social betting offer is extremely engaging and entertaining and believe our customers think so as well. We are especially excited about the global competitions where our fans will battle it out against other media partners across countries."
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