Sky Bingo Rebrand

Research identifies adrenaline as core driver

Sky Betting & Gaming's Sky Bingo brand has been revamped and relaunched after the company undertook six months of research and development in collaboration with the BigDog Agency.
The brand's relaunch is supported by an extensive multi-channel advertising campaign carrying the strapline "Expect Excitement".
"We know the sense of community and friendliness are an important element of the bingo experience, but our research has shown that entertainment and adrenaline are the core driver for most of our players," James Boord, Head of Marketing for Sky Bingo, said.
The new Sky Bingo TV advertisement can be viewed here:

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.

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