Playtech Launch Ladbrokes Omni Sportsbook

First to market, Playtech Sports ONE

Playtech has launched its first omni-channel HTML5 sportsbook with Ladbrokes providing a fully responsive, seamless desktop and mobile experience along with new features.
Ladbrokes' new Playtech Sports HTML5 solution is expected to boost its sportsbook performance and optimisation capabilities ahead of the forthcoming English Premier League season, a statement said.
The solution dubbed "Playtech ONE" promises players "an unrivalled and personalised mobile and desktop experience" using one account and one wallet.
In addition, Ladbrokes desktop sportsbook will be supported by Playtech Sports' new NGen system, a bespoke solution capable of handling large volumes of data across concurrent sporting events and thousands of betting markets.
"Playtech has been pioneering in releasing the industry's first omni-channel products and platforms across bingo, sports and casino," commented Liron Snir, vice president product for Playtech. "A fully responsive desktop and mobile front-end solution is just the beginning of much more omni-channel 'Playtech ONE' activity we have planned in partnership with Ladbrokes.
"This has been a fantastic project to work on from start to finish with our Mobenga team completing their work in record time. We very much look forward to continuing our journey in partnership with Ladbrokes and helping them with the rapid growth of their digital business".
"Customers expect a consistent approach and we're providing it with a single platform. We'll be releasing new updates to all our digital sites in sync every few weeks. We are experts in sports betting and want to carry on delivering real value to customers with a series of innovations and continual improvements throughout the summer and into the latter part of the year," Andrew Bagguley, managing director for Ladbrokes concluded.
This is the company's second HTML5 omni-channel rollout, the first was its HTML5-only Playtech Bingo offer earlier this month.

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