Emphasis on achievements and rewards
Play'n GO is responsible for Danske Spil's new online casino platform at vegas.dk, its first platform agreement with a state-controlled gaming operator and WLA-member.
Danske Spil launched the online casino to ensure further growth in the competitive Danish market by reaching new target groups it says cannot be reached by its existing casino.
The State lottery aims to differentiate itself from the 30 other casino license holders in Denmark by targeting casual players.
The complete online gaming solution based on Play'n Go's e-gaming platform "GAT" (Game Account Toolkit) includes a specially developed "Achievement engine" as part of the delivery.
Vegas.dk is more focused on achievements and rewards than bonuses and traditional loyalty programs, Søren Schneider, head of games at Danske Licens Spil confirmed.
Danske Spil's Vegas platform also offers other third-party content which includes a portfolio of NetEnt games (see previous InfoPowa report) and the ability to integrate other content providers it chooses.
"We think we can create a unique and strong position in the market with this platform and give more value and entertainment to the players than our competitors are capable of," Schneider said.
Online Casino News Courtesy of Infopowa