Online Bingo Comparison Site To Launch New T.v. Campaign

By Brian Cullingworth, Last updated Sep 9, 2016

Which Bingo's new marketing thrust has two themes

UK online bingo comparison website Which Bingo has announced the September launch of a new 3-month television marketing campaign with two themes on SkyTV.
In the first, pre-watershed screenings of the new advert series, Which focuses on its wide range of player site reviews, whilst post-watershed the adverts become more gambling-oriented, touting free-play offers available on the site.
The previews on the advertisements can be viewed here:

and here:

"Our first TV campaign last year was really successful so it makes sense for us to do it again." said Simon Jones, commercial director of Which Bingo in a launch statement.
"This campaign, alongside our continued and on-going site improvements, is all part of an overall strategy to continue to raise the profile of WhichBingo as the nation's number one resource for everything online bingo."

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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