Online gambling group now the official betting partner for the SHL
NordicBet has signed up as the main sponsor and official betting partner of the Swedish Hockey League (SHL). The company also has an agreement with Finnish Hockey.
Announcing the new deal Thursday the CCO of the NordicBet and Betsson groups, Jesper Svensson said the company was passionate about hockey and aims to offer the best hockey product in the Nordics.
"This is a big and important step for us," Svensson said, pointing out that NordicBet has the broadest selection of hockey odds and markets covering top leagues such as the NHL and the SHL all the way down to lower division across the Nordics.
"This sponsorship will allow us to offer our customers additional value such as exciting content through unique access to teams and players, real-time game stats and highlights, live streaming of all games, new products and offers as well as meet & greets with SHL players and coaches."
Svensson added that there was tremendous interest among NordicBet customers in hockey, and the SHL deal will enable the company to expose the NordicBet brand to millions of hockey fans across Europe.
Jörgen Lindgren CEO of the SHL said his organisation sees opportunities to develop the league and increase the interest and awareness across the Nordics and other hockey markets.
"We have been searching for a betting partner with a broader focus and an objective to work with us to grow the appeal and reach of the league. This partnership is about more than money," he said.
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