And 666bet becomes betting partner of Grand Slam of Darts
European sports betting operator NetBet has agreed a sponsorship partnership with French Ligue 1 football club OGC Nice.
Under the terms of the deal which was brokered by sports media agency SportFive, the NetBet brand will appear on the OGC Nice club jersey.
NetBet will additionally have branding opportunities in the club's Allianz Riviera Stadium and across its digital properties.
"We are partnering not only with a historic French football club, but also with the economic capital of the French Rivera," said Alain Boccara, marketing director for Netbet.
In related news, 666Bet have become the official betting partner of the Singha Beer Grand Slam of Darts due to be held in Wolverhampton in November 2015.
666Bet will have a brand presence on stage, on competing players' shirts and has secured on-site betting rights for the Sky Sports televised event.
Barry Martin, chief executive officer of 666Bet.com, said: "Although we are mainly targeting the UK at present, we have big ambitions to push our brand into other territories around the world and we're delighted to be associated with such a prestigious international darts tournament."
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