Mobile gaming targeted at seven million print and online readers
B2B mobile gaming platform provider Nektan, has entered into a contract with News UK for the creation and operation of Sun Play, a new gaming product for The Sun newspaper in the UK.
Sun Play, which is due for launch this year, will be powered by Nektan's Evolve platform combining play-for-free skill games along with a suite of real money games targeted at online players graduating from virtual currency games to real-money-gaming utilising their mobile devices.
Gary Shaw, Nektan's executive chairman, said: "We are looking forward to working closely with the team at The Sun to bring the exciting new Sun Play mobile games to millions of Sun readers.This is a significant development for the Company."
"Having carefully evaluated the market, Nektan were the stand-out partner for News UK to power Sun Play," added Neil Martin, News UK's business development director. " We are very excited to be working together to deliver the most enjoyable gaming experience to seven million print and online readers daily. Entertaining our customers across different points of their media day is a key focus for our business."
The agreement will operate under a net revenue sharing deal.
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